Junk Food Virtual Dining:
Ordering New World

Junk Food Virtual Dining is a service system that specifically satisfies visitors’ emotional attachment to junk food. The processed foods are categorized and stored in each tour room according to dining scenarios. Examples include Disneyland, ice cream truck, childhood buffet, school picnic…

Visitors customize and relive their nostalgia dreams with choices of hundreds of scenarios and foods. The dining experience is conducted virtually and physically simultaneously. Using VR technology, the system provides immersive environments of the dining scenarios where visitors see their ordered food. At the same time, robot agents residing in the infrastructure serve the food to visitors physically.

The use of VR technology allows optimized use of space, as it facilitates endless variations of junk food appearance, while in reality only a limited number of ingredients inventory is required. Basic combinations of fat, sugar, and sodium can produce satisfying results that stimulates human brains. Eventually, we only need one kind of chocolate cookie -- the best kind. Without seeing the physical food we consume, our attachment to certain junk food really resides on emotional assets rather than the specific ingredients.

This project is inspired by our ever-evolving relationship with food. The meaning of food is multifold. It is social, it is cultural, it is also emotional. At the same time, it can be critical, manipulative, and addictive. This project aims to explore the possibility of technology intervention in human-food relationship.

System Design


The central information control system monitors the live update of visitors + food distribution. The real-time update and the prediction powered by algorithm ensure the positive user experience and the inventory stock.


Tourists are directed to “tour rooms” which are essentially storage rooms of the food that belongs to that specific scenario.

With VR headsets on, tourists see the nostalgia food that they ordered in the scenario. Reaching to the food, robot servants deliver the physical food to tourists at the same time, creating a half-virtual half-realistic dining experience.


Robot agents reside in the robot storehouse located inside the building. When receiving command from Central Information System, the robot agents move to the location of the specific tourists that they serve.

Robot agents monitor the tourists’ order, blood sugar level, as well as their experiential progress. The detected data is sent back to Central Information System, for resources allocation and adjustment to customized experience.

Tourists’ blood sugar levels are monitored so that the system can provide the most effective ingredients to stimulate their brain. Within a certain range, higher blood sugar level leads to higher satisfaction of the experience. 

Creative Experiments


Processed foods have a few essential ingredients that make them irresistable. Different combination of the same ingredients are eligible to produce enough variations to get consumers hooked.

Taking based goods as examples, I explored the spatial organization and combination of the essential ingredient: dairy, egg, butter, flour, sugar.


The experience of consuming packaged junk food.

How do we fully utilize the spatial structure to form the habbit and manipulate the consumers’ addictiveness to junk food?

Documentation (Sketchbook.)